Meet our title sponsor Prestone, a company that really does excel in extremes.
Last year the brand joined the exciting and extreme world of rallying as headline sponsor for the very first time, and we all felt that their high quality coolant/antifreeze, screen wash and de-icer products were ideal for the BRC. Many rally fans who met them at the events and got free samples agreed!
The number 1 Coolant/Antifreeze in the US, Prestone has been protecting car cooling systems from extreme temperatures since 1927, and since 2010 in the UK, so it is only fitting that this market leading product be put through its paces by rallying’s elite drivers.
Developed using engineered technology, the patented formula is guaranteed to be suitable for all cars types and can be added to any other Coolant/Antifreeze.
The 2017 season saw the Championship compete across the UK and Belgium with Prestone products being used by many of the teams, proving a perfect match for the challenging conditions of the championship’s varied stages.
Prestone Coolant/Antifreeze has already been confirmed as ‘first fill’ for a number of drivers going into the 2018 season, and Prestone teams will again be attending every rally to meet the rally fans and maybe give out some treats too!
Commenting ahead of the 2018 season, Head of Marketing for Prestone, Claire Fenton said: “Following a hugely successful 2017 season we are incredibly excited to be able to support the British Rally Championship for a second year.
“Our team has really got on board with the championship, with us all becoming big fans. It’s been fantastic to be able to offer first fill of Prestone to a number of drivers and then follow their progress across the season.
“The continued sponsorship really cements our partnership with the BRC; we can’t wait to get back into the service park in 2018.”
Read more about Prestone and our products here: [link: www.holtsauto.com/prestone/]